Crisis as a Catalyst for Growth - The Nivati Journey | Ep 17 | Fountain of Vitality

About This Video

What happens when your thriving six-million-dollar business drops to zero revenue in ten days? Amelia Wilcox, founder and CEO of Nivati, reveals how Friday the 13th marked the beginning of corporate massage's collapse as COVID sent every office worker home indefinitely. Her board pushed forecasts she dismissed as impossible until massage never came back and 300 thousand dollars became her only runway. In this episode of Fountain of Vitality, host LaMont Leavitt explores bootstrapping eight years before raising angel rounds, building Uber-for-massage platforms earning state technology grants, and surveying providers to discover hidden skills enabling remote wellness pivots. Wilcox discusses transforming crisis into the award-winning mental health platform now serving employees with teletherapy, coaching, meditation, yoga, nutrition, and financial wellness through a single HIPAA-compliant solution. Learn how board wisdom about impossible scenarios becomes survival strategy, provider surveys reveal hidden capabilities, and speed bumps become defining entrepreneurial attitude tests from a CEO of the Year and Inc 5000 honoree raising three daughters in Utah.

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